The 3-I Model

The 3-I Model is proven to positively transform the lives of individuals and entire communities.

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Years of Experience
Individuals Impacted
Business & Organizations
OG's Catalyzed

The 3-I Model Explained

It is possible to change the cultural environment of at-risk youth and disadvantage citizens in order to eradicate violent and destructive behavior.

The Culture


We invade the most influential aspects of Urban Culture to disrupt toxic elements. 

Urban Specialists work to saturate key areas of pop Urban Culture that heavily persuade thoughts, ideas, and behavior – from music to entertainment, education to politics, social media to lifestyle.

The People


We intrude to provide alternative life experiences; real solutions for real life.

Urban Specialists deliberately place themselves in the lives and situations of those they serve in order to positively influence and impact behavior and actions. Every person with a heart for the community can help transform Urban Culture.

The Community


We study, analyze, and build best-practice models.

Connected and intertwined in the roots of Urban Culture, we serve as translators and activists who create & demonstrate replicable programs and services to institute healthy values and positive culture in Urban communities.