The 3-I Model Explained
It is possible to change the cultural environment of at-risk youth and disadvantage citizens in order to eradicate violent and destructive behavior.
The Culture
INVADE
We invade the most influential aspects of Urban Culture to disrupt toxic elements.
Urban Specialists work to saturate key areas of pop Urban Culture that heavily persuade thoughts, ideas, and behavior – from music to entertainment, education to politics, social media to lifestyle.
The People
INTRUDE
We intrude to provide alternative life experiences; real solutions for real life.
Urban Specialists deliberately place themselves in the lives and situations of those they serve in order to positively influence and impact behavior and actions. Every person with a heart for the community can help transform Urban Culture.
The Community
INSTITUTE
We study, analyze, and build best-practice models.
Connected and intertwined in the roots of Urban Culture, we serve as translators and activists who create & demonstrate replicable programs and services to institute healthy values and positive culture in Urban communities.