Equip influencers who can drive economic and educational opportunities for youth.
Mission Statement:
Poor households had double therate of violent victimization as highincome households from 2008-2012.
Nearly one-third of 16-24 year olds live in poverty and are the most likely to commit crime and become the victim of crime.
THE PROBLEM
Violence is a result of a lack ofopportunity. And opportunity is born in employment and education.OG’s look to leverage their influenceto increase opportunities for youth to pursue positive courses of action.
THE SOLUTION
MILESTONES
Data capture points in the initial phase of OGU development
Data capture in the initial phase of OGUdevelopment is analyzed to define three major elements:
1. The “OG”
2. A target OGU recruit
3. A successful OGU graduate
PURPOSE
What is an OG?
OGU cast a wide net to capture individuals with cultural influence and a desire to help others in the community.
Demographic trends, or commonalities, in the resulting audience give OGU some of the information needed todevelop an Avatar for the target OG.
Demographics
Due to the diverse nature of Urban Culture, OGU looks beyond traditional market segments to analyzing trends in cultural data that can further refine the target audience.
A well-defined recruitment strategy is able to identify individuals that are most likely to succeed.
Target Market
OGU deliberately selected individuals to participate in planned discussions that were intended to elicit honest perceptions about Urban Culture, violence, and the community.
PERSPECTIVE
What is Urban Culture to an OG?
EXPERIENCE
What do OGs know about violence?
What can OGs do to stop violence?
How do OGs use influence?
OGU BETA DATA
On a scale of 0-5, how would you rate:
Feelings toward the impact you can have...
OGU can use this analysis to formulate a comprehensive recruitment and retention strategy that addresses the identified needs, motivations, and concerns of our target population to ensure success.
